The First State is the newest branch of the national nonprofit
For more than six decades, the nonprofit organization Keep America Beautiful has served as the country’s steward of litter prevention. Now, this month, a Delaware chapter has been launched, joining the ranks of 600 community-based affiliates and 5 million volunteers in an effort to end littering, improve recycling and beautify America’s communities.
KAB aims to inspire and educate people to take daily action by focusing on the convenience, communication and cause—that is, getting people to understand the benefits and relevancy of recycling.
Nearly three years ago, discussions about a state-wide chapter began when the Delaware Food Industry Council (DFIC)—a non-profit corporation dedicated to the well-being of the food industry—began looking into the KAB model.
Says Julie Miro Wenger, executive director of both Keep Delaware Beautiful and the DFIC: “We have been a proponent to bring a Keep Delaware Beautiful chapter to our state because we believe our retail companies are good corporate citizens and great stewards for the environment and the mission of Keep America Beautiful is in tune with our company and association mission.”
“By educating and engaging individuals to recycle more of the right things the right way—at home, at work and on-the-go—we can help make recycling more economically viable, creating jobs and providing recyclables to manufacture new products and packaging, while continuing to reap greater environmental and community benefits.”
She says the DFIC is thrilled to lead the charge with the Delaware Solid Waste Authority (DSWA) to make this statewide chapter a reality.
Keep Delaware Beautiful has eight founding board member companies and invites others to join. Participants are: Wawa, Wakefern, DSWA, Delaware Beverage Association, DFIC, Shoprite, Waste Management and Waste Industries.
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